If there's a most innovative award, the JTechWorkshop would definitely be a contender. Its leverless controllers have highly custom layouts.
The Punk Workshop Leverless U provides a plethora of features, such as slimness, many layouts, different colors, and custom art.
The Clutch's two most unique aspects are its faster-than-average microswitches and ability to display two colors on top.
The T series of Haute42 controllers comes in 16 or 13 button versions to suit your fighting game preferences.
The Glyph is a modular all-button controller that is available in layouts for games from Smash to Street Fighter.
The Neobox Core0 is a slim acrylic all-button controller that is here in order to serve your need for RGB LEDs.
The G series of Haute42 controllers can come in 16, 13, or 12 button editions in order to cater to your needs.
Donte Wilson is your guy if you are looking for stickless wooden controllers that have stylish button LED.